Meet the QSC Advisory Council and National Staff — the dedicated leaders and coaches who guide QSC members toward business excellence.
QSC Advisory Council
Chair
Amy Hart
Continental Plumbing Services
New Port Richey, Florida
Vice Chair
Katie Byrd
Clarksburg Plumbing, LLC
Germantown, Maryland
Trustees
Chris West
Chris West Plumbing
Jonesboro, Arkansas
Eric Maxon
Steward’s Plumbing
Albuquerque, New Mexico
Chase Johnson
Charles Chester Plumbing & Heating
Elko, Nevada
Doug Isley
L. E. Isley & Sons Inc.
Westfield, Indiana
QSC National Staff
Beth Dobkin
Program Director and Senior Business Management Coach
(916) 835-5013
“Whether an unprecedented recession or an economic explosion, the business world is unpredictable. However, it is the unpredictable that helps us discover who we really are and how far we’ve come.”
Beth Dobkin has been in the trades her entire life. She gained valuable experience working with her family and later married her husband, a business graduate, third generation plumber and entrepreneur. Throughout her journey in the trades, Beth developed a passion for coaching, mentoring and training. Recognizing a need, Beth joined the PHC family in 2012 as a business management coach. She is committed to providing valuable guidance and support to professionals in the trades, empowering them to reach their full potential.
Dawn Dalton
Senior Office/Admin Manager
Les Hanks
Senior Business Management Coach
(254) 723-0791
“Change is inevitable in life and in business. Whether or not we choose to participate in that change determines our level of success and happiness.”
Les Hanks joined Quality Service Contractors on June 1, 2013, and serves as the Business Management Coach for a variety of services, such as comprehensive business analysis, strategic planning, competitive analysis, program/seminar development and more.
Les is a proud 1988 graduate of Texas A&M University with a degree in Finance. An expert in building solid relationships with people has led Les to a successful career as a Business Coach and Consultant. He also has prior experience as the Marketing Manager for a major life insurance company as well as leadership positions in the retirement plan administration and petroleum tax consulting industry.
Prior to coming to QSC, Les was a Regional Manager/Business Coach for Mr. Rooter Corporation for over 6 years. His travels took him throughout the west coast and the Midwest, and he was honored to have been involved in the growth and success of many franchises. Les was honored as Mr. Rooter Corporation Team Member of the Year in 2011.
Being blessed with excellent written and oral communication skills, relationship building skills, creativity, training skills and a knack for teaching financial concepts is the secret of his success. Les takes great pride and joy in helping business owners succeed in life and in business, and has seen many of the current QSC members he works with enjoy growth and expansion.
Les is married to his best friend Christine, has 4 wonderful children, and resides in Bryan, TX. His passion outside of family and work is all things Aggie sports, especially football. Les published a book in 2015 called C.H.R.I.S.T. The Pillars of Rock Solid Relationships. It is available on Amazon for those interested in a short, but powerful book on the secret of great relationships in life and business.
Todd Williams
Business Coach
(254) 498-1055
Todd graduated from the University of Arkansas in 1988 and moved to Waco TX to open his first business, The Country’s Best Yogurt (TCBY). He and his wife opened their second location 6 months later and added a Mrs. Fields Cookie franchise to that location. They added 3 more locations later in the 90’s, these stores were co-branded with Subway franchises.
They sold their stores in 2007 and Todd was recruited as a business consultant/coach by The Dwyer Group/Neighborly.
He worked for Mr. Rooter plumbing as a business coach for 8 years and moved over to AireServe, their HVAC franchise, for 4 yrs.
He founded a start-up business in 2019, BST Advisors where he worked with owners in various types of business’s until he accepted the role of business coach with PHCC-QSC in 2023.
Ron Cerceo
Operations and Training Coach
Meet Ron Cerceo, a seasoned business consultant with an impressive 20-year track record in the dynamic realms of management consulting and home and light commercial contractor services. With a flair for business planning, coaching, sales entrepreneurship, and business development, Ron brings a wealth of expertise to the table. His remarkable ability to facilitate life-transforming training workshops, centered around customer engagement and cutting-edge business management best practices, sets him apart as a true industry leader. You can contact Ron for questions about training and development for your team at: [email protected].
To participate in a private or classroom training program with Ron, contact Beth Dobkin at [email protected].
Doug Isley
Marketing and Service Titan Coach
Doug Isley is an accomplished business leader with more than 30 years of experience in the industry and over two decades in leadership roles. With a strong academic foundation that includes a marketing degree and additional studies in management, Doug has built a career defined by strategic thinking, operational excellence, and a commitment to continuous improvement.
Since 2007, Doug has owned and operated a successful plumbing company, applying his deep expertise in business planning, financial management, marketing, and technology to drive sustainable growth. His hands-on leadership approach and ability to blend big-picture vision with practical execution have been key to the organization’s long-term success.
In addition to his work as a business owner, Doug serves the industry as the facilitator of a Marketing Peer Group for the Quality Service Contractors (QSC). In this role, he supports peers in strengthening their marketing strategies, enhancing organizational performance, and promoting collaboration across the profession.
Interested in working with Doug and QSC? Reach out to Beth Dobkin at [email protected].
Chris West
Field/Sales Trainer