Education Partners and Business Resources

Ron Cerceo – Instructor

Meet Ron Cerceo, a seasoned business consultant with an impressive 20-year track record in the dynamic realms of management consulting and home and light commercial contractor services. With a flair for business planning, coaching, sales entrepreneurship, and business development, Ron brings a wealth of expertise to the table. His remarkable ability to facilitate life-transforming training workshops, centered around customer engagement and cutting-edge business management best practices, sets him apart as a true industry leader. You can contact Ron for questions about training and development for your team at: cerceo@naphcc.org.

To participate in a private or classroom training program with Ron, contact Beth Dobkin at dobkin@naphcc.org.


Lauren Schieffer, CSP – The Colonel’s Daughter

Meet Lauren Schieffer – The Colonel’s Daughter, leadership expert, author and professional speaker. As an education partner for QSC, Lauren is a passionate advocate for the trades. Her passion lies in helping organizations build their next generation of leaders by using her Nine Essentials of Significant Leadership ™. Lauren provides a fresh perspective and a street-smart approach to help speed transformation in three critical areas: knowledge, skills and relationships. Tap into the resources Lauren provides by clicking on the links below.

Click here to download The Nine Essentials of Significant Leadership.

Click here to schedule 30 minutes with Lauren at no charge.

Click here to learn more about Creating Team Accountability.

Click here to sign up for weekly Colonels of Wisdom (You will need to scroll down to the bottom of the home page to opt-in).

Click here to find Lauren’s books.


Matt Eckart – Digital Marketing Expert

Meet Matt Eckhart, a veteran digital marketing consultant passionate about igniting business growth within the trades. With years of experience navigating the unique challenges and opportunities for service based businesses online, he helps owners translate their growth goals into digital marketing strategies that drive measurable results. Keeping pace with the everchanging landscape of digital marketing from content marketing, social media, SEO, paid advertising, video, to ensure business stay ahead of the curve and meeting their customers where they spend their time.

You can contact Matt at matt.eckhart@scorpion.co for questions or a complimentary audit on the state of your current online marketing efforts.


Tammi Grow – Digital Marketing Expert

Tammi Grow has had a lifelong passion for the contracting world, thanks to her father’s involvement in the HVAC industry. She joined iMarket in 2012 where she helps support contractors in their efforts to have a digital presence in their communities. iMarket Solutions is a full service marketing agency working exclusively with home services contractors. Our goal is to help contractors generate more leads, dominate their local markets and provide them with the tools to run more profitable businesses.

That’s why we’re happy to offer QSC members a FREE Marketing Campaign Calendar Template to help you get started. Our template makes it easy to define your audience, organize your marketing messaging and develop your plans month by month.

Schedule a call with Tammi Grow to learn how our clients use the marketing calendar to plan and track their annual success, or to get a no obligation assessment of your current marketing.


PHCC Educational Foundation and PHCC Academy®

The PHCC Educational Foundation and PHCC Academy (working in partnership with PHCC chapters) provides workforce development programs and educational programming to enhance the growth and success of the plumbing and HVACR industry workforce.

Here are their resources at your fingertips:

Access the PHCC Overhead and Profit Calculator, a free tool you can use to determine your hourly pricing structure and profitability.

Learn more about scholarship opportunities for apprentices, technicians and college students pursuing plumbing/HVAC related majors.

View the course description and register for the Plumbing & HVACR Workforce Readiness Course. There is no fee for this course.

View the course description and register for the Plumbing Pre-Apprentice Course or HVAC Pre-Apprentice Course.

Schedule a demo for the Fast Track to Service & Repair HVACR Course.

Schedule a demo for the Fast Track to Service & Repair Plumbing Course.

Learn about the PHCC Plumbing and HVAC Apprenticeship Program.

View the course descriptions and register for the Super Foremen or the Essentials of Project Management courses.

If you are looking for an entry-level journeyman test to assess the knowledge of prospective employees reach out to academysupport@naphcc.org.

Make a gift to support the Foundation and ensure the future of the PHC industry.


A.O. Smith University offers several ways to better train your installers and service technicians. The training is free and can be customized to exactly meet your company’s needs.

For more information, contact us at university@hotwater.com.


Bradford White is committed to service excellence. We do this through the products we manufacture, the services we provide, and the training we offer to Bradford White pros like you.

Bradford White’s For The Pro® Training Academy offers Bradford White contractors hands-on training in the field, through remote programs, and at iTEC™, our International Technical Excellence Center. The For the Pro® Training Academy also includes a self-paced eLearning option that can be accessed by visiting and registering for our exclusive For the Pro® website*. In addition to training options, For the Pro® offers a wide variety of useful tools and resources including our Contractor Directory, RightSpec® tools, Sales Tools, and Technical Videos. Register today by visiting For the Pro®.

*For the Pro® registration is exclusively for Bradford White professionals.


Federated Mutual Insurance Company is proud to have been a trusted resource for PHCC’s QSC members for more than three decades. Federated provides property and casualty, workers compensation, life and disability income coverage, and bonding services to contractors across the country.* Policyholders have access to a wealth of resources focused on employee training, estate planning, business continuation, workplace safety, human resources, and other risk management topics. Federated Insurance is rated A+ (Superior) by A.M. Best® and recommended by more than 500 state and national associations. It’s Our Business to Protect Yours®.

All QSC members have access to complimentary risk management resources, including:

  • Motor Vehicle Records
    • A guide to implementing Motor Vehicle Records review policies.
  • Human Resources Forms and Policies
    • Sample forms, checklists, and policies help standardize and streamline human resources processes.
  • Return-to-Work and Modified-Duty Programs
    • Help your injured workers get back on the job faster
  • Working with Subcontractors
    • Considerations for choosing and working with subcontractors
  • Drive S.A.F.E.
    • Driver safety focusing on four key factors: Speed, Attention, Fatigue, and Emotion
  • Drug- and Alcohol-Free Workplace Program
    • How to help keep your business drug- and alcohol-free
  • Referral to Our Network of Independent Succession and Estate-Planning Attorneys**
    • Get the help you need plan for your business and family’s financial future

For more information, email armsriskmanagement@fedins.com or call 1-800-533-0472

*All products and services not available in all states.

**Services provided by third parties wholly independent of Federated with the understanding that neither Federated nor its employees provide legal or other expert advice.


Rheem Academy and RUUD University are your resources for the best professional training opportunities—in-class and online—designed and taught by the industry’s leading experts.

Enhance Your Skills. Advance Your Career. Grow Your Business.

For more details and to go Pro, contact your distributor.


Exclusive Human Resource Consulting Services for QSC Members

QSC members have the following professional human resource management consulting services, via SESCO’s Certified human resource management consulting and legal staff available to them through membership. 

  • Telephone, E-mail, and Research Assistance – A hotline is provided with no maximum time limit to discuss HR/Employment Law questions and needs. 423-764-4127; bill@sescomgt.com
  • SESCO Communications – You will receive SESCO’s newsletter, SESCO’s weekly updates and other timely and proactive communications on management and human resource matters.
  • Attorney Analysis and Review of Your Personnel Policies, Work Rules, and Employee Handbooks ($250) – Includes a thorough follow-up report with staff recommendations.

Preferred Clients may take advantage of all these services for one low monthly fee of $40:

  • Attorney review and analysis of employee handbooks and policies
  • Federal and state employment posters
  • Human Resource Audit with report
  • Required harassment training and management leadership updates.
  • One (1) free public seminar attendance (less administrative fees of $99.00)
  • HR forms and SESCO publications
  • Industry Specific Human Resource Guide 

For information, please contact Beth Dobkin or call 916-835-5013.